ELE is a passion project made by Ethan himself, created with a motivation to create every type of project that ever stems inside of Ethan's head. No matter what, this determination to create has led to the project spanning across multiple channels and mediums over the years, from joke music, to full animations, all the way to even gaming videos. The ELE brand goes way beyond any perceived limits of content creation expected from one person, and instead focuses on entertaining those willing to join the ride.